Yahoo Shopping and Commerce
The Ask: Another major component of the News Visuals Team’s mandate was reimagining and expanding the look and reach of seasonal shopping guides, the main events being Prime Day, Black Friday, and Cyber Monday.
With Prime Day falling in the early days of Q3, we developed a package that leaned into a contemporary pop aesthetic, was a robust slate of icons, stickers, social and inline templates, and a smaller slate of dedicated animation templates as well.
Role: Creative Direction
The Outcome: Our Prime Day packaging was a major success, across revenue, brand visibility, and internally for the team.
• Amazon Prime Day: +55% YoY growth in Total CVs
• +111% YoY growth in Affiliate Clicks
• 50% increase in revenue and a 72% increase in items sold
Both our Prime Day and BF/CM packing drove big gains in engagement and revenue YoY, 2022 vs ‘23
While not as expansive as the Prime Day package, our BF/CM style and roll out still significantly moved the needle in revenue and engagement from the previous year. While maintaining the pop voice we established with Prime Day, our editorial clients asked for a flatter, more elegant feeling approach to these graphics.
• +103% YoY growth in total CVs
• +59% YoY growth in affiliate clicks
Credits
Ted McGrath: Creative Direction
Caitlin Murray: Art Direction, Design, Animation
Quinn Lemmers: Design
Joe Riccobono: Additional animtion