T E D M c G R A T H

For NYFW Fall 22, Yahoo collaborated with designer Maisie Wilen to create a holographic runway show and interactive shopping experience. After shooting ~30 looks in 360º video, the hologram loops were treated with glitchy, intentionally-lofi effects treatments drawing from 70s Italo horror and David Lynch, to match the B-movie monster make up many of the models were styled in. The result was a headline-grabbing, unique runway experience that also allowed for greater social-distancing in the waning days COVID waves.